You may have heard me raving about Squarespace web design, because it's so convenient for many small businesses, but you may not know how or why.
In fact, Squarespace isn't suited for all businesses.
So who is it good for? Read on, to find out!
Squarespace, Wordpress, Joomla and Wix are some of the main website Content Management Systems (CMS) people use to create websites.
CMS is basically a fancy word for a framework that your website is created on, so that you, the user, can update information and upload blog posts or pages without using code.
First off, Squarespace is not just a CMS (like Wordpress).
It's also a website builder, website host, domain name register and provides your SSL certificate all in one. (Amazing? Yes.)
First, the LIMITATIONS OF SQUARESPACE
If you're thinking of a fancy, multi-function, membership-based website business, Squarespace has pretty limited in capabilities. Compared to Wordpress, which has thousands of plugins and themes to give amazing functions, Squarespace has relatively few.
Squarespace integrates with only a few 3rd-party providers.
For example only Mailchimp is offered for building email lists. (Although there are workarounds if you use code). Paypal and Stripe are the two eCommerce options.
There are also a limitations on how you can setup your ecommerce shop. If you are selling stock photos online, we definitely do not recommend Squarespace to our clients, because you can't bulk upload photos as a separate product.
Easy to use....kind of
Squarespace is touted as easy to use, but in reality it has a steep learning curve for most people who aren't tech savvy. Many small business owners struggle to create a finished website and find it very frustrating to use at first.
In most cases, we find at best that DIYers can't finish and get help for their Squarespace website. The worst scenario is when they finish the website themselves, but it's really not setup correctly and has a lot of design and user experience flaws that drastically affect their conversion rates.
You also need to be careful about how you set up a Squarespace website, because many default settings and layouts are not good for SEO-which is a big no-no for your business.
Squarespace's Strong Points: no maintenance, baby!
Once setup, however, Squarespace truly comes into its own. If it's one thing that small business owners are short on it's time and money. Squarespace really solves both of these problems.
The beautiful ease of use for a small business owner is almost heaven-sent. It's truly a "leave and forget" kind of website—NOT that we recommend this, you need to add more content/blog posts to keep improving your SEO! :)
Many small business owners don't realize the amount of work and maintenance a Wordpress or Joomla website requires, and when they do the old "leave and forget" technique, it spells disaster.
Squarespace requires no maintenance at all, so you don't need to worry about updating plugins, themes and you don't need to pay a developer a lot of money to maintain it. It's all bundled into your plan. Amazing!
Domain name, hosting and web builder in one
You can also register your domain name through Squarespace, lessening the amount of work you need to do, not to mention your hosting are all in the one place.
I don't know about you, but as a small business owner myself, I have over 100 password logins and accounts for various things, so anything to make my life simpler is greatly appreciated.
One little hiccup is if you are in Australia and you want a .com.au URL you need to register your domain name outside of Squarespace, (legal domain name reasons) using a domain name registrar such as GoDaddy.
Who is Squarespace best for?
For an online-based businesses who needs a lot of advanced website functions like online membership, a forum, or if you want to do very specific online marketing, Squarespace will be difficult to work with and Wordpress would be the best bet for you.
If you are a serviced-based business or brick-and-mortar business, Squarespace is your match made in heaven.
With no need to pay for monthly maintenance (like Wordpress), and everything pretty much working beautifully, Squarespace is an absolute no-brainer, which is why we recommend Squarespace to most of our small business clients.
What's your experience with Squarespace? Do you have any questions about Squarespace? Leave a comment below!