Event management, web design, marketing and promotional videos for Melbourne NGO VACSAL & Ballarat’s BADAC.
winner: vicsport Community Sporting Event of the Year (2019 winner)
PROJECT, EVENT & MARKETING MANAGEMENT
Squarespace web design
Setup of online registration for teams to apply
Mailchimp newsletter setup and integration
Instagram setup and management, content creation
Promotional video and event video
The Ballarat And District Aboriginal Co-operative and VACSAL were in need of project management for the huge annual event - the Victorian Statewide Aboriginal Football & Netball Carnival (or VACSAL Football & Netball Carnival). Retro Events & Marketing carried out the event management, created the event website, ran the social media accounts, advertising campaign and created their promo video and event video.
The event was a great success and achieved the goal of bringing the Victorian Aboriginal community together, as well as promoting a healthy lifestyle. The event brought 7,000 visitors over the Saturday and Sunday to the Ballarat Mars Stadium.
The marketing of the event was extremely successful, with an increase of Facebook followers by 50%, and a great response to the event video (below).